June 03, 2009

Eco-Hooey In The Old Dominion

Because we've taken the Llama-ettes there so often, we're on the mailing list for the Williamsburg, VA branch of the Great Wolf Lodge indoor water park.

Last evening, idling flipping through the collection of bills, credit card applications and Chinese take-out fliers that is the usual mail haul at Orgle Manor, I came across a pamphlet from GWL announcing the introduction of something called Project Green Wolf. To wit:

Welcome to Project Green Wolf, our initiative to make all of our resorts environmentally friendly.

As leaders in family entertainment, we feel strongly that it’s important for us to be leaders in environmentally responsible tourism, too. And we’ve heard from many of our guests that being “green” was extremely important to them. That’s why we decided to take the plunge, so to speak. We like to think of it as sustainable fun.

(Just as an aside, the term "sustainable fun" makes me grind my teeth.)

The pamphlet, in addition to touting all the wonderful things GWL is doing to make itself more "eco-friendly", also has a section devoted to things that we kids can do at home to help save Mother Gaia. It's generally sensible stuff like remembering to turn off lights and the like, but it struck me as positively absurd that we should be receiving such a lecture from such a source. I mean, consider the amount of power, water and other resources it uses every day, not only for its water rides themselves, but also for all the ancillary accommodations and entertainment. Orgle Manor's "carbon footprint" is the byproduct of our just trying to live our lives. GWL's, which is vaster by a factor of x, exists for no purpose other than frivolous amusement.

You tell me who ought to turn off the damned lights.

Posted by Robert at June 3, 2009 09:20 AM | TrackBack

"exists for no purpose other than frivolous amusement."

I'd argue that frivolous amusement is but a by-product of their true purpose: to make money.

I wonder what percentage of their eco-budget was used on bragging and propaganda.

Posted by: Mob at June 3, 2009 11:22 AM

You should inquire if by "being 'green'" the other guests would like, upon departing from the pools, to have their skin be green in colour*.

*the "u" is for unreal absurdity.

Posted by: rbj at June 3, 2009 01:08 PM

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Posted by: Kate at June 4, 2009 06:27 AM

Is this green spam we're getting now?

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Posted by: yuily-Ak2 at June 8, 2009 10:34 PM