February 08, 2008

Aiiiiieee!!!! My Eyes!

They burn! They buuuurrrrn!!!!

What would it be like to walk into Oprah Winfrey's consciousness?

You can get close by walking into the new Oprah Store, a mishmash of the star's sayings, passions, gurus and even her closet, right down the street from Harpo Studios on Chicago's Near West Side.

Perhaps you'd need to make a purchase and delve deeper into the experience.

In that case, feel stress-free in an Oprah nightgown and baby-soft socks, writing in your "Passion" journal while sipping hot tea from a mug emblazoned with one of Oprah's favorite quotes. "Live Your Own Dreams" is always a heart-warmer.

It's all about comfort and self-expression -- and lots of attention from hovering salespeople -- at the store at 37 N. Carpenter, set off by large acrylic O's that light up at night on the entry walkway. Inside, bamboo, pastel colors and a brightly lighted loft set the tone.

Oprah fans have had a week to browse the 5,500-square-foot store.

The most popular item? On Thursday morning, 70 shoppers snapped up $13 cosmetics bags decorated with blue, yellow, pink and purple O's.

The setting ranges from subtle messages -- small O's hardly visible on the pockets of workout shirts and pants -- to out-and-out Oprah worship, with photos of Oprah and her favorite causes on the walls, and a TV mounted on a wall rerunning "The Oprah Winfrey Show's" 20th anniversary special.

Posted by Robert at February 8, 2008 11:01 AM | TrackBack

If Oprah Winfrey married Deepak Chopra her name would be Oprah Chopra.

Makes me laugh every time.

Posted by: bobgirrl at February 8, 2008 07:36 PM

If I ever visited the Oprah Store, I believe I would beg for the sweet release of death.

Posted by: stillers at February 9, 2008 03:22 AM