July 11, 2008

Random Commuter Observation

The International Spy Museum is the latest outfit to plaster extremely annoying ads all over the metro stations in Dee Cee.

"Okay, Tom," you're warily saying to your collective selves, "We'll bite. What's wrong this time?"

Well, I'll tell you.

In what I can only suppose to be an effort to make itself more friendly to the many-headed, the ISM chooses to refer to its collection in these posters as its "stuff". Por ejemplo, one of the ads reads, "Other museums' collections are donated. Most of our stuff is stolen." Another one reads, "Don't know much about this stuff? Neither do most Presidents."

And so on.

I'm sorry, but this use of the word "stuff" to bolster market appeal irks me more and more every time I see it. And it only enforces my general impression that the Spy Museum is about on the same level of cheap, tawdry, pop-cultchah shallowness as, say, McDonald's or USA Today. Not that I was ever planning to set foot in it anyway.

Of course, now that I've posted this rant, no doubt the ISM will send its goons out to eliminate me. If Steve-O or the LMC report that I suddenly died in a freak accident involving the Goodyear Blimp, a plate of Hamburger Helper and a bathtub full of piranhas, you'll know the real backstory.

Posted by Robert at July 11, 2008 08:44 AM | TrackBack

Maybe it's a clandestine homage to George Carlin?

Posted by: jen at July 11, 2008 10:31 AM

Ever see the code-breaking machines and whatnot at the Marshall Museum at VMI? Excellent place to get an education on the Marshall Plan (like, duh). The whole place leaves you with such a feeling of awe, you daren't call its contents "stuff."

Posted by: Monica at July 11, 2008 11:16 AM