August 24, 2004

Marketing Myopia

Beck over at Incite has a great piece on "marketing myopia"---the tendancy of organizations or entities to not realize or remember what business they are in. The result? Failure.

So what business are the Llamas in ? Well, maybe our title should be "Fat and Merry Jack Falstaff's Ye Olde Tasty Bits Internet Crack House and Comedy Shoppe"

Posted by Steve at August 24, 2004 09:25 AM | TrackBack

My vote would be for "Meat allocation business." But then, maybe I'm being too literal.

Posted by: Beck at August 24, 2004 07:36 PM
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