March 14, 2005

Random Commuter Thoughts...

Note to Lexus ad-copy writers: Allow me to point out that one cannot properly use the expression "so unique" to describe an object. Either a thing is unique or it is not. There is no such thing as a comparative degree of uniqueness, any more than there is of pregnancy or death.

I realize that the rules of marketing, which state that such expressions appeal to the rubes on whom you're flogging your product, trump the rules of grammar. But I feel the point should be made nonetheless.

That is all.

(Heh. Miss me?)

Posted by Robert at March 14, 2005 09:05 AM

So the Apple "Think Different" campaign must have grated. Driving by the 50-foot-high ad on a building in the Embarcadero every day made it more loathesome.

Posted by: tee bee at March 14, 2005 11:14 AM
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