July 15, 2005



Ya' know, as a P.G. Wodehouse enthusiast, I've tried to be tolerant of the whole Ask Jeeves thing. There is something at least nominally justifiable about the nod to Plum's creation of benevolent wisdom (even though the image is quite mistaken insofar as Bertie Wooster commented time and time again that Jeeves never smiles).

But things have gone too far.

Heretofore, Jeeves has been pictured as above, quiet, serene and ready to be of service. But recently, a whole series of flash animations has started polluting my screen - Jeeves jamming to tunes on his I-pod, Jeeves parasailing and now, for the love of Pete, Jeeves working out on a rowing machine.

This. Is. Wrong.

Jeeves is stately and dignified. He reads Spinoza. His only unbendings are evening visits to the Junior Ganymede Club, occassional trips to the track and his annual trek to Bognor Regis for the shrimping. He isn't hip or cool. He doesn't go in for trendy things. He abhors pop culture. Putting him in these ridiculous poses is preposterous or, as he himself would put it, "taking a liberty".

It must stop.

That is all.

Posted by Robert at July 15, 2005 10:54 AM | TrackBack

Actually, the whole Ask Jeeves marketing concept offends me so thoroughly that I flatly refuse to use the service. Not only does it take liberties with one of my favorite literary characters ever, it makes some pretty offensive assumptions about my own literacy or lack thereof. If these geniuses wanted me to sail the Web with Jack Aubrey, do they think O'Brian fans would want to see him portrayed like the Old Sea Captain from the Simpsons?

Posted by: utron at July 15, 2005 01:47 PM


Posted by: Robert the LB at July 15, 2005 01:54 PM

I thought I was the only one revolted by the whole thing. Then again, probably less than 5% of those using the services have any clue of who Jeeves is.

Posted by: Steve at July 15, 2005 05:23 PM
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